About Us
Welcome to IRL!
IRL, or Indian River Lifestyle, was founded in 2022 along The Indian River on Florida’s Space Coast. The Indian River Lagoon is known for its natural beauty and biodiversity. The friendly environment invites those who live here to cast off their worries and escape to the water. Whether you’re on a boat or on a pool float, this outdoor lifestyle creates a challenge for those who want to keep it classy while still being able to cut loose. That’s why we founded IRL. Our job is to curate collections for you that are adaptable, comfortable, and versatile enough to keep you looking elegant and sophisticated wherever you are, no matter what you’re doing. In. Real. Life.
IRL's founder, Nina, went to school to become a Nurse Practitioner, however she always had a love for style and classy yet classic fashion. Finding trends and affordable clothing has become easier with shopping online and on social media however she was always been left feeling like most items lacked quality and elegance.
IRL offers classic, everyday elegant styles that can be worn for a variety of occasions such as a day out on the boat, a beach day with the family, brunch at the yacht club or a night out to dinner at the village.
Our Vision and Mission
Our mission is to curate collections that offer elegant, contemporary styles with quality fabrics that women can wear in everyday life while making them feel comfortable yet sophisticated and feminine.
Welcome to the IRL Community
IRL welcomes you to join the IRL community! Sign up for our emails to keep in touch with our latest collections and community involvement.
Contact Us
Any questions? We would love to hear from you. Email us at
info@theIRLcollection.com